Inaugural NAACAM Show – 10 months on…
By Sally Redshaw, Atlantis Foundries (Pty) Ltd
When we signed up for the first ever NAACAM show to be held at the ICC in Durban on the 5-7 April 2017, we were not really certain of our expectations, little did we know that the show itself would prove to be one of the best investments we would make!
Having been ‘hidden’ from the open market for at least the last 8 years whilst Daimler focused on the production of their own product at Atlantis Foundries, this was our moment to put Atlantis Foundries back out there and show the South African Automotive market and the OEM’s that we were ‘back in the game’ and actively looking for new business.
With absolutely no marketing material available since the early 2000’s, we had a lot of preparation to do to get ready for the show. Brochures had to be designed, the design and manufacture of an exhibition stand, and the shooting of a new promotional film, all within a matter of months.
The biggest challenge was to offload, unpack and manoeuvre actual engine blocks onto the stand – Grey Iron castings ranging from 150kgs to 450kgs!!!
The timing was absolutely perfect – the show ran concurrently, and in partnership with the Durban Automotive Cluster’s National Localisation Indaba.
Various plenary sessions took place over the course of the show as part of the Indaba, and perhaps the most important and relevant announcement was from Minister Rob Davies of the DTI, who announced that the Automotive sector had set itself a target to achieve 60% local content – a significant increase from the actual average of 38% previously achieved.
Not only did this announcement provide new opportunities to entry as a Tier 1 Supplier to the OEM’s during the show, but in addition the Buyer-Supplier Linkage meetings, facilitated by the event’s organisers, proved to be very helpful in connecting potential new business partners.
For Atlantis Foundries, the show was a great success. We have been inundated with enquiries and leads, and for us, it was an absolute game-changer. The show provided the platform to meet and discuss potential opportunities for new business and to showcase our abilities as a home-grown, proudly South African Supplier and Partner to the World’s leading automotive OEM’s, and producer of consistently high quality, complex metal castings.
We look forward to a bright future, a future of growth and development and an expansion of our local footprint in South Africa.
Will we be at the NAACAM Show 2019?
You bet we will!
Thank you NAACAM ☺